Printed promotional materials remain an effective and important marketing tool for businesses in the digital age, yet many businesses ignore them in favour of emails and e-zines. Here are some of the top reasons why using printed materials like brochures, flyers, posters, direct mail and even t-shirts can benefit your business.
Make a Memorable First Impression
In a world saturated with digital messages, a professionally printed brochure produced by a print shop Cambridge, mailer or other tangible material stands out and makes a great first impression when you’re introducing your business to potential customers. The quality and attention to detail of printed materials from a Cambridge printing service shows you are a legitimate, credible business worth remembering.
Print Has a Higher Perceived Value
Research shows people tend to value printed information more than digital. When you put information in a prospect’s hands through direct mail or brochures, the material makes a greater impression and is more likely to be read and remembered than emails or online content. The physical nature of print gives it a perception of higher value.
Reinforce Your Brand Identity
Printed materials from a print shop Cambridge like brochures, flyers and signage allow you to reinforce your brand identity through design elements like logos, colours, fonts and other visuals. When all of your promotional materials use the same graphics and messaging, it creates brand awareness and helps customers instantly recognise and remember your brand.
Reach Broad Audiences
Printed materials enable you to cast a wide net and get your brand and messaging in front of broad audiences. Strategies like direct mail, brochure racks, magazine ads and posters placed in high-traffic areas allow you to reach prospects en masse, including demographics that may not be easily reached digitally.
Get Your Business Noticed
Print promotions attract attention with engaging graphics, images and headlines. They provide an opportunity to get you noticed, rather than getting lost in an oversaturated digital landscape. Well-designed printed materials catch the eye and make people curious to find out more.
Communicate Key Messages
Print gives you full control over the messaging around your brand, products and services. Brochures and other promotional materials allow you to clearly communicate selling points, product information and other brand messages you want to convey to prospects.
Drive People to Your Website
Print and digital work hand in hand. Printed materials like direct mail and brochures can include calls to action to visit your website or social media for more information. They bring new visitors to your online platforms and channels.
Create Trust and Credibility
Professionally printed materials make a company appear more legitimate and established. High-quality brochures and branded assets lend credibility and help build consumer confidence in your business.
Enhance Customer Experiences
Within your business location, promotional print displays, signage, menus and other collateral enhance the customer experience by informing, educating and helping guide them through their journey.
For the reach and impressions gained, print is typically a very budget-friendly promotion option for small businesses compared to the rising costs of digital ads and campaigns. Well-planned print promotions deliver lasting value, so why not try printed promotional materials today?
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