Kraft packaging is everywhere. It is made from Kraft paper, which is made by converting wood into wood pulp. Kraft packaging is 100% eco-friendly, biodegradable, and recyclable. Kraft paper is highly durable with impressive tear, burst, moisture, and heat resistance. Its properties make it best for a wide range of packaging applications across all major industries. One such application is Kraft display boxes.
The above statements are fully supported by facts and figures as well. The global Kraft packaging industry’s worth in 2023 was around USD 40 billion. With a CAGR of around 5%, the market value is expected to reach USD 57 billion by 2030. These numbers indicate that more and more businesses are preferring Kraft packaging for packing their products.
Kraft display boxes are commonly used to showcase products at malls, supermarkets, and grocery stores. These boxes are ideal for brands trying to capture people’s attention and boost sales. Let’s check out the different benefits of these boxes.
10 Benefits of Kraft Display Boxes That Can Help Brands Boost Sales
1. Build a Brand Image
These boxes are an excellent way to create and maintain brand awareness. The number of brands in every business is increasing day by day. Hence, brands need to do something special to stay relevant and ensure that they reserve a spot in buyers’ minds. Custom display boxes made from Kraft paper can help you do this. You can put your brand’s name and logo, tagline, colors, shades, and artwork.
When people are exposed frequently to these boxes at different places, it helps put the brand’s name in their subconscious. It eliminates the barrier between the brand and the buyer and creates a connection that facilitates future buying.
2. Enhanced Visual Appeal
You will usually find these boxes on counters and shelves. These boxes can make a brand’s products stand out from the rest if they have a better and more attractive design. Just a pro tip: make sure you do in-depth target market research before designing display boxes or product packaging. If the packaging or box fails to resonate with the buyers’ psychology, it will not do any good.
3. Create the Much-Wanted Differentiation
These boxes are a powerful tool to create differentiation and make your offerings unique. Being unique in the market is the key to success. It creates an individual brand identity that increases customer retention and helps generate positive word-of-mouth.
4. Display Information
Kraft display boxes can be customized to educate buyers about the product and brand. The space on the box can be used to display useful information. For example, it can display sourcing methods, interesting facts and figures, and other information that can help connect with buyers. This feature comes in pretty handy for brands selling hair or beard oils, medicines, cosmetics, and makeup.
5. They Provide Protection
Kraft paper is highly durable. It is so strong that it is often used in heavy industrial applications. Display boxes made from Kraft are unlikely to be impacted by moisture or heat. Moreover, they can protect the product in case the whole box falls down.
6. Customization Options
Kraft display boxes are fully customizable. Brands can get the shape and size changed as per their product specifications. They can also have inserts or openings for holding the products firmly at the base of the display box. This makes it easy for the buyers to grab products without the risk of other products in the box falling.
7. Wide Range of Applications
Display boxes have a wide range of applications. They can be used for items like candies and chocolates, oils and medicines, cosmetics, and personal hygiene items. Apart from the retail industry, Kraft display boxes are also an excellent way to promote your brand and products at trade shows and exhibitions.
8. User-Friendly
Display boxes are generally shipped as flat paper sheets. These boxes are easy to store and assemble. Most designs don’t require gluing, and the box can be assembled in 3–4 minutes. Moreover, these boxes don’t break or tear too often. Hence, brands can simply refill items at stores, resulting in cost savings.
9. Eco-Friendly and Recyclable
The recent shift in the buying pattern has made it clear that brands focusing on sustainable business practices have an excellent future. Millions of people worldwide now only purchase products that have zero carbon footprint. One way brands can rise to the occasion and seize the spot is by focusing on green packaging solutions. It delivers a positive message to the masses and shows a brand’s intent for sustainability. Kraft display boxes can help brands utilize this trend to their benefit.
10. Cost-Effective in the Long Run
Kraft packaging is slightly costlier than regular packaging. However, custom Kraft display boxes have more benefits to offer than the small price increase. The above discussion proves that it is in the interest of buyers to use Kraft packaging because it offers excellent ROI.
Kraft Paper vs. Regular Paper
Kraft paper can be made from almost all types of wood species, whereas regular paper is made from a few specific wood types. Although both papers are recyclable, regular paper has a higher carbon footprint compared to Kraft paper. The versatility and usage of both papers are high, but the tear resistance of regular paper is less than that of Kraft paper. Moreover, Kraft paper has way better moisture, heat, and weight resistance than regular paper.
Wrapping Up
Kraft display boxes are an excellent option for brands looking to build an image and a loyal customer base. These boxes can help brands struggling to create a name in the retail industry. Brands must always remember that the packaging is the first impression on the buyer. Often, the first impression is the last impression. So, they have to make sure that it is an excellent one.
This is where CPP Boxes comes in. CPP Boxes is one of the best custom packaging solutions providers in the USA. We offer free shipping, free design support, and a short turnaround time to ensure rapid delivery. Moreover, we specialize in custom Kraft boxes. Contact us today and stop worrying about all your packaging needs.
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